Lateral Reality Ltd. is aware of your right to online security. Please read this Privacy Statement to understand how Lateral Reality Ltd. handles your personal information. By installing the application you agree to accept this Privacy Statement.

The following Privacy Statement is effective as of 31 August 2014. It describes what information Lateral Reality Ltd. collects from you and how it uses the information you provide.

You are not required to send Lateral Reality Ltd. any personally identifiable information including your name, address, etc. and you do not need to create an account or profile in order to use our application.

Data Collection and Use:
We do not require or collect any personal information when you download and install the application. The data transferred to our cloud server are confined to the image file created with the application together with the gyro and acceleration data. These are packed into a single zip file and automatically sent to our server. The only reason for sending these data to our server is to reduce processing time with more powerful computing resources. Once processing is completed and the 3D model of your face is returned to you, your image file is stored on our server for the sole purpose of generating non-identifying information about how our services are used and enhancing the application. As the above information is not linked to your identity in any way, that is, it is totally anonymous. Data are stored for a maximum of 12 months. Nevertheless, if you wish to have your data immediately deleted please send an e-mail to

Social Networks:
We may enable you to share app-generated content with others via Facebook, Twitter, email, text message, etc. We cannot control the actions of others with whom you choose to share your information. Also, we cannot guarantee that the content you post will not be viewed by others outside your network. Once you share your content, the privacy policy of the chosen medium applies. Please note that you cannot use any photos you took of other people unless you obtain their preliminary permission.

Sharing Your Information:
We do not share your image file or 3D model with any third parties. The exceptions are:

As required by law, such as to comply with a subpoena, or similar legal process.

When we believe in good faith that disclosure is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.

We have also implemented industry-standard security mechanisms and procedures to protect data from loss, misuse, unauthorized access, alteration and destruction. However, please note that we cannot guarantee the security of your data as it travels over the Internet/while your data is in transit.

Notification of Privacy Statement Changes:
We may update this Privacy Statement to reflect changes to our privacy practices. If we make any material changes, we will post them on this page. We encourage you to review this page from time to time for the latest information on our privacy practices.

If you have any questions about the application or this Privacy Statement, you can contact us at